Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Absolute Value by Itamar Simonson and Emanuel Rosen is a groundbreaking book that challenges conventional marketing wisdom and offers a new framework for understanding consumer decision-making in today's rapidly changing world.

This comprehensive guide provides deep analysis, case studies, and cutting-edge research to help businesses adapt to the new environment and influence customers effectively.

With a focus on the Influence Mix, a totally new way of thinking about marketing, Absolute Value reveals what really influences customers today and offers practical advice for developing more effective business strategies.

Don't miss out on this revolutionary book that will help you stay ahead of the competition and achieve long-term success in the marketplace.