Managing Customer Value: One Step At A Time (second Edition)

The Ultimate Customer Value Creation and Management System - Unlock Your Firm's Full Potential! 🔓 Are you tired of struggling with how to create and manage customer value? Do you want to transform your customers into the best possible assets for your organization? Look no further! This comprehensive system will guide you through every step of the process, from initial contact to long-term engagement.

With a focus on both theoretical and empirical approaches, you'll learn how to create a value ladder that meets the unique needs of each customer, while maximizing your firm's potential.

🔥 Our innovative framework is designed to help you organize your customer value function around activities that YOUR customers will engage in, not just what YOU want them to do.

You'll discover how to link traditional views of customer value with finance, accounting, human resources, organizational behavior, information technology, and operations functions - all while leveraging the science of behavior change and data sciences.

💡 Don't just take our word for it! This book has been praised as "prescriptive yet analytical, theoretical yet empirically driven" and "a contemporary view of the customer value function." With a focus on both practical application and theoretical understanding, you'll be able to apply these principles to your organization immediately.

💼 So why wait? Order now and start unlocking your firm's full potential! 🔓