Managing Customer Value: One Step at a Time (2nd Edition)

The Value Ladder is a comprehensive guide for businesses looking to transform first-time customers into loyal, long-term patrons.

By understanding how to navigate the customer value function, this book provides a step-by-step approach to creating and managing value.

From setting pricing strategies to allocating marketing budgets, The Value Ladder offers practical insights and heuristics for making informed decisions.

With a focus on both theoretical foundations and empirical evidence, this book is perfect for advanced students of business and practicing managers.

Don't miss out on the opportunity to elevate your customer experience and drive growth with The Value Ladder.