Aaker on Branding: 20 Principles That Drive Success

Aaker on Branding - The Ultimate Guide to Creating Strong Brands David Aaker, a renowned branding expert and author of six influential books on the subject, has compiled the essential principles of branding into one comprehensive guide - Aaker on Branding.

This book provides a compact yet powerful resource for businesses, marketers, and brand strategists looking to create strong brands that endure. With 20 timeless principles distilled from Aaker's extensive body of work, this book offers a go-to source for understanding the intricacies of branding.

From defining your brand's purpose and values to building a coherent and effective brand portfolio, Aaker on Branding provides actionable strategies and tools to help you create and maintain strong brands. Whether you're a seasoned marketer or just starting out, this book is an invaluable resource for anyone interested in the art and science of branding.

With its concise and accessible format, Aaker on Branding is the perfect guide for busy professionals looking to stay ahead of the curve in the rapidly evolving world of brand management. So why wait? Get your copy of Aaker on Branding today and start building strong brands that will stand the test of time!