Loved: How to Rethink Marketing for Tech Products

The Loved book is a comprehensive guide for any leader with a product vision, providing the foundational principles of best-in-class product marketing.

It covers how to identify the best way to bring your product to market, accelerate its ability to penetrate markets over time, shape what the world thinks about your product and category, and inspire customers to tell your product's story.

With decades of lessons gleaned from working with hundreds of companies, this book distills the key skills and actions required to do product marketing well.

By implementing the four foundational principles of product marketing, you can hire, lead, and organize product marketing teams effectively, optimize crucial collaboration with other functions, and utilize tools and agile marketing practices that simplify and elevate product marketing.

Don't miss out on this opportunity to transform your product's success - read the Loved book today!