Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

Are you tired of mediocre marketing strategies that fail to deliver results? Look no further than "LOVED: How to Rethink Marketing for Tech Products" by Martina Lauchengco.

This comprehensive guide provides a customer-centric approach to product marketing, showcasing how to craft effective strategies, apply customer insights, and shape the market's perception of your product.

With real-world examples from industry leaders like Apple, Dropbox, Microsoft, Netflix, and Salesforce, you'll learn how to hire, lead, and organize your product marketing team for maximum impact.

Don't settle for subpar marketing tactics - discover the key skills and actions required to do product marketing right with "LOVED".