Consumer Behavior: Buying, Having, and Being Plus MyLab Marketing with Pearson eText -- Access Card Package (12th Edition)

This package includes MyMarketingLab™ Beyond Consumer Behavior: How Buying Habits Shape IdentitySolomon’’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives.

Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.