Four Seasons : The Story of a Business Philosophy

from rightantler

The Golden Rule has driven the majority of Four Seasons success. Isadore Sharp also demonstrates how important it is to stay true to your idea. As a customer this book explains how the quality of my experience has been maintained and why this is more important than anything else.

from PaulCopcutt

A great book to start the year with. Real insights in to the success of a brand - it certainly did not happen over night, but Issy Sharp has followed the 3 C's rule of branding. Clarity - almost from the outset with one small motel in Toronto he knew what Four Seasons was going to be and he has c...

from PaulCopcutt

A great book to start the year with. Real insights in to the success of a brand - it certainly did not happen over night, but Issy Sharp has followed the 3 C's rule of branding. Clarity - almost from the outset with one small motel in Toronto he knew what Four Seasons was going to be and he has c...