Four Seasons: The Story of a Business Philosophy, (Paperback)

from rightantler

The Golden Rule has driven the majority of Four Seasons success. Isadore Sharp also demonstrates how important it is to stay true to your idea. As a customer this book explains how the quality of my experience has been maintained and why this is more important than anything else.

from PaulCopcutt

A great book to start the year with. Real insights in to the success of a brand - it certainly did not happen over night, but Issy Sharp has followed the 3 C's rule of branding. Clarity - almost from the outset with one small motel in Toronto he knew what Four Seasons was going to be and he has c...

from PaulCopcutt

A great book to start the year with. Real insights in to the success of a brand - it certainly did not happen over night, but Issy Sharp has followed the 3 C's rule of branding. Clarity - almost from the outset with one small motel in Toronto he knew what Four Seasons was going to be and he has c...