Yes! : 50 Scientifically Proven Ways to Be Persuasive (Paperback)

from rivkat

Cialdini's Influence is a fantastic book on the psychology of persuasion and how advertisers use it. Yes! is a quick read designed to give little bite-size chunks of that work, absent much of the research/citation. It's diverting enough, but I really recommend Influence in its place, and that boo...

from GShuk

I liked the few new persuasive ideas and the many stories and examples he presented. While there were 50 persuasive ideas, many of them where supported by light scientific evidence and others even if true had little persuasive power. Overall it is worth having to skim to the chapters that interes...

from dmstraker

Excellent and readable. Lots of small chapters, each with a bit of research on influence and practical implications. Based on Cialdini's six principles.

from Skybalon

Good series of advice for someone trying to be morally persuasive. The author goes out of the way to continually impress that while someone could be in short term persuasive by lying, in the long term it is counter productive. Having this book as a reference could be very useful.

from Sandydog1

Many of these tips are rather trivial, and although the author does a great job trying to show applicability, some of these are more useful than others.