Yes!: 50 Scientifically Proven Ways to Be Persuasive

The "Yes!" book is a groundbreaking guide to increasing your persuasive powers in business and life, based on over 60 years of research into the psychology of influence.

Written by the world's most quoted expert on influence, Professor Robert Cialdini, this book reveals 50 simple yet remarkably effective strategies for moving people in your direction.

With dozens of surprising discoveries and counterintuitive findings, "Yes!" will steer you away from common pitfalls while empowering you with proven wisdom to become a more effective persuader.

Whether you're in advertising, marketing, management, or just curious about how to be more influential in everyday life, this book will show you how making small scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Don't miss out on this game-changing guide to becoming a master of persuasion!