Employer Branding for Dummies - (For Dummies (Lifestyle)) by Richard Mosley & Lars Schmidt (Paperback)

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent.

This book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand.

Learn how to research what makes your company stand out, reach the right people, convince them of your company's appeal, and develop a unique employer value proposition (EVP).

With this book, you'll discover how to identify the specific traits of your company that align with specific talent, translate those traits into employer brand tactics, and build a set of relevant success metrics to measure ROI.

Don't miss out on the opportunity to draw the quality talent you need - get Employer Branding For Dummies today!