The Designing for Growth Field Book - (Columbia Business School Publishing) 2nd Edition by Jeanne Liedtka & Tim Ogilvie (Paperback)

The Designing for Growth Toolkit is a comprehensive guide for managers looking to drive innovation and growth within their organizations.

This updated and expanded companion guide provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.

With practical advice and facilitation tips, readers will learn to identify opportunities, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches.

This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools and resources to help you achieve your goals.

Don't miss out on this opportunity to transform your organization's approach to innovation and growth - order the Designing for Growth Toolkit today!