Pre-Owned Made to Stick : Why Some Ideas Take Hold and Others Come Unstuck (Paperback) 9780099505693

from BizCoach

Very good (and entertaining) analysis of how to communicate an idea so it "sticks" in people's heads, hearts, and memory. The book is enlightening, has enough academic hooks to make it credible but is entirely practical. For anyone who has to / wants to present ideas to another person for any rea...

from jgrann

Ambitious breadth with a workable structure. Presents method for improving your communications. Summary and memory aids in back of book. Many examples from business and cognitive science. Enjoyed applying ideas in this book to my communication strategy for 2008 action plans.

from dgmlrhodes

Lots of great examples of how to get others to remember and adopt your ideas. Essential business reading. I had read many of the examples in other business books - I am not sure if they were reusing this authors examples or vice versa. But still a nice compilation.

from fingerpost

Not many business books that I would read, much less read and enjoy! The stories the Heath brothers tell, the stories that stick, are fun and fascinating and memorable. And that is their point. When we have a message to deliver, we usually don't deliver it well. To have served its purpose, then o...

from fingerpost

Not many business books that I would read, much less read and enjoy! The stories the Heath brothers tell, the stories that stick, are fun and fascinating and memorable. And that is their point. When we have a message to deliver, we usually don't deliver it well. To have served its purpose, then o...