Made to Stick: Why some ideas take hold and others come unstuck

Made to Stick: Why Some Ideas Survive and Others Die is a groundbreaking book that uncovers the secrets of why some ideas stick in our minds while others fall flat.

This book is packed with real-life case studies, incredible anecdotes, and practical insights that will help you ensure your ideas are understood, remembered, and acted upon.

With a focus on the "Velcro Theory of Memory" and "curiosity gaps," this book offers superbly practical strategies for making your ideas stick.

Don't miss out on this timely exploration of a fascinating human behavior that will help you communicate more effectively and make a lasting impact.