The 22 Immutable Laws of Branding - by Al Ries & Laura Ries (Paperback)

The 22 Immutable Laws of Branding is a must-read for any business looking to establish a successful brand.

Written by marketing gurus Al and Laura Ries, this book provides actionable insights and strategies for building a category-dominating, world-class brand.

With real-world examples from top brands like Rolex, Volvo, and Heineken, the authors demonstrate how to create a brand that stands out in today's crowded marketplace.

The book also tackles the challenges of branding on the Web, providing controversial and counterintuitive strategies for establishing internet brands.

Don't miss out on this essential primer for building a successful brand - read The 22 Immutable Laws of Branding today!