Scientific Advertising: Hopkins, Claude: 9781614279235

This book is a must-read for any advertising or marketing professional looking to improve their skills and increase their sales.

With its original description of split testing and coupon based customer tracking, this book has been cited by industry leaders as a game-changer in the field.

The author's approach to measuring and testing ads ensures that losses are kept to a minimum while gains are multiplied, making it an essential tool for any business looking to maximize their profits.

Don't miss out on this opportunity to revolutionize your advertising strategy - read "Scientific Advertising" today!