My Life in Advertising and Scientific Advertising

This comprehensive collection of two landmark books by Claude C.

Hopkins, the inventor of test marketing and coupon sampling, is a must-read for any marketer looking to gain a lifetime of experience in the field.

In "Scientific Advertising," originally written in 1923, Hopkins lays out his fixed principles and basic fundamentals that still prevail today, providing readers with a foundation for creating effective advertising campaigns.

Additionally, "My Life in Advertising," finished four years later, offers a unique glimpse into the life and career of this influential figure in the industry.

With insights from one of the most successful marketers of all time, this collection is sure to provide readers with valuable knowledge and practical advice that can be applied to their own marketing strategies.

Don't miss out on this opportunity to learn from the best - order your copy today!