Ghosts in the Machine: Overcoming Decision-Making Bias in the Sales Cycle with Behavioral Science

Ghosts in the Machine is a groundbreaking guide that reveals the hidden drivers behind irrational decisions made by prospects and customers, empowering salespeople to overcome these obstacles and close more deals.

By leveraging insights from behavioral science, this book provides a systematic and holistic approach to understanding human psychology and tailoring your sales strategy accordingly.

With Ghosts in the Machine, you'll learn how to: * Uncover the unconscious biases and emotions that influence decision-making * Build professional relationships based on empathy and trust * Overcome objections and resistance with a deeper understanding of human psychology * Negotiate more effectively by leveraging the hidden drivers of decision-making Don't let irrationality hold you back from achieving your sales goals.

Get your copy of Ghosts in the Machine today and start selling like never before!