Influence, New and Expanded: The Psychology of Persuasion

Influence: The Psychology of Why People Say Yes is a comprehensive guide to understanding the principles of persuasion and how to apply them ethically in business and everyday settings.

This highly acclaimed bestseller by Robert Cialdini, a renowned expert in the field of influence and persuasion, explains why people say yes and provides practical examples and insights that can help you become a skilled persuader.

The book covers six universal principles of influence, including reciprocity, commitment and consistency, social proof, liking, authority, and scarcity.

With this knowledge, you can defend yourself against unethical influence attempts and use these principles ethically to move others in your direction.

Whether you're a business professional or simply looking to improve your everyday interactions with others, Influence is an essential resource for anyone who wants to understand the psychology of persuasion.