Influence, New and Expanded: The Psychology of Persuasion

Influence: The New Edition by Robert Cialdini is a comprehensive guide to understanding the psychology of why people say yes, and how to apply these insights ethically in business and everyday settings.

This highly acclaimed New York Times bestseller has been revised to include new research, new insights, new examples, and online applications.

With Cialdini as your guide, you'll learn the six universal principles of influence, including reciprocity, commitment and consistency, social proof, liking, authority, and scarcity.

You'll also discover how to defend yourself against unethical influence attempts.

This book is a must-read for anyone looking to become a skilled persuader and make informed decisions in their personal and professional lives.

Don't miss out on the opportunity to harness the power of influence and achieve your goals with Influence: The New Edition.