White Papers FD - (For Dummies) by Gordon Graham (Paperback)

White Papers For Dummies is a comprehensive guide that provides practical advice on planning, creating, and promoting effective white papers.

The book covers everything from determining if your B2B firm could benefit from a white paper to managing a white paper project with a 12-step process.

It also includes tips on how to write great white papers, choose the perfect style of white paper for your next project, and avoid common mistakes that many beginners make.

With this guide, you'll be able to quickly determine if a white paper is right for your business, master the three phases of every white paper project, and learn how to write and promote effective white papers.

Whether you're a marketing manager seeking to use white papers to promote your company or a writer looking to break into this well-paying field, White Papers For Dummies is the perfect resource for you.

So why wait? Get started today and discover how to write and promote effective white papers that will boost your business!