Focus - (Collins Business Essentials) by Al Ries (Paperback)

The Focus Formula by Al Ries is a groundbreaking guide to business management that reveals the secret to long-lasting success - focusing on core products and resisting the temptation to diversify into unrelated enterprises.

With real-world examples, Ries shows how companies that focus on owning a category in consumers' minds dominate their markets and increase market share and shareholder value.

This comprehensive blueprint provides practical guidance on how to get focused and stay focused, ensuring future success.

Don't miss out on the opportunity to transform your business with The Focus Formula - order now and start achieving unparalleled growth and prosperity!