Crossing the Chasm, 3rd Edition - (Collins Business Essentials) by Geoffrey A Moore (Paperback)

The Crossing the Chasm book is a must-read for any business looking to bring cutting-edge products to larger markets.

Moore's classic work has been updated with new insights into the realities of high-tech marketing, providing valuable lessons on how to navigate the challenges of expanding product adoption.

With dozens of examples of successes and failures, as well as new strategies for marketing in the digital world, this book offers a comprehensive guide for businesses looking to accelerate their growth.

Don't miss out on this opportunity to gain valuable insights and increase your chances of success in the competitive high-tech market.