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    • Collins Business Essentials: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Paperback)

    Collins Business Essentials: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Paperback)

    By Walmart

    4.5 (66)

    $ 15.99

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    Price last updated : May 16, 2024 12:10 AM

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      Collins Business Essentials: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Paperback)

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      Customer Reviews

      4.5 of 5

      6 customer reviews

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      Walmart

      - 4.33

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      from hlaubscher

      A must read for startup entrepreneurs

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      from EmreSevinc

      If your background is in engineering or mathematics, you probably have enough prejudice against marketing books full of hype and buzz. Especially if you've been in the field and observed many a bra...

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      from kawgirl

      Good if you want to understand the introduction of new technologies into the marketplace.

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      from Skybalon

      Good principles but dated examples make this a good but not perfect book. Very easy to skim and not feel like you are missing much.

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      from brett_in_nyc

      OK I hate to say that such a banal business book captures in a few pages my over arching outlook on how change happens in the world (and just so happens to be a good way to approach launching high ...

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