Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

The revised and updated edition of Crossing the Chasm is a must-read for anyone looking to bring cutting-edge products to progressively larger markets.

This bestselling guide provides new insights into the realities of high-tech marketing, with special emphasis on the Internet.

With the help of this book, you'll learn how to navigate the challenges of bringing innovative products to market and how to create successful marketing programs that resonate with your target audience.

Don't miss out on the opportunity to revolutionize your business with the strategies outlined in Crossing the Chasm.