Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

The Crossing the Chasm book is a must-read for any business looking to bring cutting-edge products to larger markets.

Moore's classic work has been revised and updated with new insights into the realities of high-tech marketing, providing dozens of examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current findings and insights.

This book will help businesses navigate the vast chasm between early adopters and the early majority, ultimately accelerating adoption across every segment.

With this book as your guide, you'll learn how to: - Identify and target the right market segments - Develop effective marketing strategies for each segment - Build a strong brand that resonates with customers - And much more! Don't miss out on the opportunity to revolutionize your business with Crossing the Chasm.

Get your copy today and start crossing the chasm to success!