- Books
- Education Books
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Out of Stock
Price last updated : Aug 11, 2024 12:10 AM
Loading store availability...
- $ 9.77Lowest Price
- $ 9.77Highest Price
- $ 9.77Current Price
Price History
Product details
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Customer Reviews
4.5 of 5
6 customer reviews
Walmart
6 reviews
based on all customer reviews
Write a Review
To leave a review please Sign Up or Log In
from hlaubscher
A must read for startup entrepreneurs
from EmreSevinc
If your background is in engineering or mathematics, you probably have enough prejudice against marketing books full of hype and buzz. Especially if you've been in the field and observed many a brand come and go throughout the last 20 years, you will really have a hard time reading marketing book...
from kawgirl
Good if you want to understand the introduction of new technologies into the marketplace.
from Skybalon
Good principles but dated examples make this a good but not perfect book. Very easy to skim and not feel like you are missing much.
from brett_in_nyc
OK I hate to say that such a banal business book captures in a few pages my over arching outlook on how change happens in the world (and just so happens to be a good way to approach launching high tech innovations). I refer to it often as a baseline for clients and anyone I am talking to to under...
Similar products
Meet The First AI Shopping Chatbot
Your 24/7 Smart Assistant. Now in Beta!
Finding products has never been so easy
Idea suggestions and decisions
Price comparisons and alerts
Recommended
Apple iPhone 15 Pro
for the best prices!
Subscribe Now
Join us and get all the latest news, trends and offers straight to your inbox.