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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

By Walmart

4.5 (66)

Out of Stock

Price last updated : Aug 11, 2024 12:10 AM

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    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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    Customer Reviews

    4.5 of 5

    6 customer reviews

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    Walmart

    - 4.33

    6 reviews

    based on all customer reviews

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    from hlaubscher

    A must read for startup entrepreneurs

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    from EmreSevinc

    If your background is in engineering or mathematics, you probably have enough prejudice against marketing books full of hype and buzz. Especially if you've been in the field and observed many a brand come and go throughout the last 20 years, you will really have a hard time reading marketing book...

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    from kawgirl

    Good if you want to understand the introduction of new technologies into the marketplace.

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    from Skybalon

    Good principles but dated examples make this a good but not perfect book. Very easy to skim and not feel like you are missing much.

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    from brett_in_nyc

    OK I hate to say that such a banal business book captures in a few pages my over arching outlook on how change happens in the world (and just so happens to be a good way to approach launching high tech innovations). I refer to it often as a baseline for clients and anyone I am talking to to under...

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