Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

This is a must-read for anyone looking to break into the high-tech market! Crossing the Chasm by Geoffrey A.

Moore provides a comprehensive guide on how to successfully market cutting-edge products in progressively larger markets.

With a special emphasis on the internet, this edition offers new insights and practical strategies for navigating the complex world of high-tech marketing.

Whether you're a seasoned pro or just starting out, this book is essential reading for anyone with a stake in the world's most exciting marketplace.

Don't miss out on the opportunity to revolutionize your business with the latest strategies and techniques from the industry's leading expert!