The Heart of Innovation: A Field Guide for Navigating to Authentic Demand

The Heart of Innovation is a groundbreaking book that reveals the secret to uncovering authentic demand and building successful innovations around it.

Written by four industry experts, this book provides a unique methodology for identifying and meeting the needs of customers, clients, or beneficiaries.

With case studies from IBM's entry into the web to a single mother in a slum in Kenya, The Heart of Innovation is an informative and obsessively readable guide for anyone looking to drive real change through innovation.

Don't miss out on this game-changing book - read it today and start creating successful innovations that truly make a difference in people's lives!