The Practice of Survey Research: Theory and Applications

The Practice of Survey Research is a comprehensive guide to designing, implementing, analyzing, and managing survey data like a pro! With expert insights from leading researchers in the field, this book covers everything you need to know to conduct high-quality surveys, from start to finish.

You'll learn how to effectively incorporate technology (SurveyMonkey, Qualtrics, etc.), manage and analyze data using SPSS, SAS, and STATA, and address the unique challenges of specific disciplines.

This book reads as a personable guide that walks you through the survey research process with clarity and ease, making it perfect for advanced undergraduates and beyond.

Don't miss out on this invaluable resource for anyone looking to master the art of survey research!