The Practice of Survey Research: Theory and Applications

This comprehensive guide to survey research is unlike any other on the market! With a unique blend of theory and practical application, it takes readers through every step of the process, from designing questionnaires to analyzing data and managing results.

The book's hands-on approach makes it easy for beginners to understand and implement the techniques, while experienced researchers will appreciate the attention to detail and thorough coverage of key issues.

Whether you're studying social sciences or any other field, this text is the perfect resource for anyone looking to conduct high-quality survey research.