Consumer Behavior: 9780357721292: Hoyer, Wayne D., MacInnis, Deborah J., Pieters, Rik

The 8th edition of Hoyer/MacInnis/Pieters' CONSUMER BEHAVIOR is a comprehensive and practical guide to understanding consumer behavior, perfect for today's global business environment.

With a focus on real-world applications and the latest research, this text provides students with a strong foundation in marketing, psychology, sociology, and anthropology.

The book covers controversial topics such as money, happiness, and financial decision making, charity, health, materialism, and sustainability, while emphasizing social responsibility and ethics in marketing.

The text includes real-world examples, chapter exhibits, and application exercises to help students master essential skills.

Don't miss out on this valuable resource for anyone looking to succeed in the world of marketing!