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101 Things I Learned® in Advertising School
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101 Things I Learned® in Advertising School
This book is a must-read for anyone looking to gain valuable insights into the advertising industry.
With 101 lessons on consumer psychology, media, audience targeting, creativity, and design, it provides a comprehensive guide for students, recent graduates, general readers, and seasoned professionals alike.
The author, Tracy Arrington, is a renowned advertising executive and instructor with years of experience in developing campaigns for top brands.
Her tactful distillation of institutional knowledge makes this book an easily digestible and illuminating read.
Whether you're looking to improve your ad campaigns or simply want to understand the industry better, this book is sure to provide valuable insights and practical advice.
So why wait? Get your copy today and start learning from one of the best in the business!
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