101 Things I Learned(r) in Advertising School - by Tracy Arrington & Matthew Frederick (Hardcover)

This book is a must-read for anyone looking to gain a deeper understanding of the advertising industry.

With 101 illustrated lessons, it provides thoughtful and entertaining insights into consumer psychology, media, audience targeting, creativity, and design.

The author, an experienced advertising executive and instructor, tackles provocative questions such as why half of advertising is bound to fail and how the ban on cigarette advertising created more smokers.

Whether you're a student, recent graduate, or seasoned professional, this book will give you the knowledge and tools you need to succeed in the fast-paced world of advertising.

So why wait? Get your copy today!