Strategic Management of Technological Innovation

The #1 Innovation Strategy Text in the World - Strategic Management of Technological Innovation by Melissa A.

Schilling.

This comprehensive guide provides a systematic coverage of innovation management, emphasizing practical applications and examples while progressing from assessing competitive dynamics to strategy formulation and implementation.

Written for both business students and engineering students, this book is designed to be a primary text for courses in strategic management and innovation.

With the needs of readers in mind, Professor Schilling's research focuses on platform dynamics, networks, creativity, and breakthrough innovation in high technology industries such as smartphones, video games, pharmaceuticals, biotechnology, electric vehicles, and renewable energies.

Don't miss out on this must-read for anyone looking to stay ahead of the curve in the fast-paced world of technological innovation.