ISE Strategic Management of Technological Innovation

This is a must-have textbook for any student looking to gain a comprehensive understanding of strategic management of technological innovation.

Written by the renowned Professor Melissa A.

Schilling, this book provides a systematic coverage of the existing research and practical applications, making it an invaluable resource for both business students and engineering students.

With a focus on the strategic process of innovation management, this textbook progresses from assessing competitive dynamics to strategy formulation and implementation, providing a comprehensive framework for understanding the complex world of technological innovation.

Whether you're looking to start a new business or advance your career in a established company, this book will give you the tools you need to succeed in today's fast-paced and ever-changing technology landscape.

Don't miss out on this opportunity to gain a competitive edge in the marketplace - get your copy of "Strategic Management of Technological Innovation" today!