ISE Strategic Management of Technological Innovation

What do you want to achieve with your business? Do you want to stay ahead of the competition, increase revenue, or simply create a successful new product? Whatever your goal, Melissa Schilling's Strategic Management of Technological Innovation is the key to unlocking it.

As the #1 innovation strategy text in the world, this book provides a comprehensive and practical guide to managing technological innovation, covering everything from assessing competitive dynamics to strategy implementation.

With its focus on both business students and engineering students, this book is the perfect resource for anyone looking to drive their business forward through innovation.

Don't miss out on the opportunity to transform your business - get your copy of Strategic Management of Technological Innovation today!