Strategic Management of Technological Innovation: 9781260087956: Schilling, Melissa A.

The #1 Innovation Strategy Text in the World! 🔥📈 Unlock the Secrets of Successful Technological Innovation with Melissa Schilling's Strategic Management of Technological Innovation! 🎯 This comprehensive and practical guide is designed to help you navigate the complex world of innovation management, providing a strategic approach to managing technological change in your organization.

With a focus on both business and engineering students, this text offers a unique blend of theoretical insights and real-world examples that will help you stay ahead of the competition.

💡 From assessing competitive dynamics to strategy formulation and implementation, Melissa Schilling's book provides a step-by-step framework for success.

With a special focus on platform dynamics, networks, creativity, and breakthrough innovation, you'll gain a deep understanding of the factors that drive innovation and how to leverage them to achieve your goals.

🚀 Whether you're a student looking to excel in your course or a business leader seeking to stay ahead of the curve, Strategic Management of Technological Innovation is the ultimate resource for anyone looking to harness the power of innovation to drive success.

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