Purple Cow: Transform Your Business by Being Remarkable

The Purple Cow is a groundbreaking book that will revolutionize the way you approach marketing and branding.

It's not just another marketing guide, but a manifesto for creating truly remarkable products and services that stand out in a crowded marketplace.

With the traditional P's of marketing (Pricing, Promotion, Publicity) no longer working, the Purple Cow theory offers a fresh perspective on how to create something exceptional and unforgettable. The book is written by Seth Godin, a renowned marketing expert and thought leader, who challenges you to either be a Purple Cow or not.

He argues that in today's marketplace, being remarkable and counterintuitive is the key to success.

The Purple Cow theory is not just about adding a new marketing tactic, but building it into everything you do. Godin provides real-life examples of companies like Starbucks, JetBlue, KrispyKreme, Apple, DutchBoy, Kensington, Zespri, and Hard Candy that have achieved spectacular growth by embracing the Purple Cow philosophy.

He shows how these companies have created a product or service that is so remarkable, it's impossible to ignore. The book offers practical advice on how to identify and create your own Purple Cow, whether you're a small business owner or a large corporation.

Godin provides actionable steps for identifying what sets your product or service apart and how to build it into everything you do. In short, the Purple Cow is a must-read for anyone looking to create something truly remarkable and unforgettable in today's marketplace.

It will challenge your assumptions about marketing and branding and provide you with the tools to create a product or service that stands out from the crowd.