Purple Cow : Transform Your Business by Being Remarkable

from DSD

Readers familiar with the author's blog will feel right at home when reading this book and may indeed find some of the chapters familiar as they come directly from his blog. For the unfamiliar reader though this book might be a bit irritating as the "chapters" (of which there are many and none nu...

from ScentTrail

I've met and worked with Seth. This book, originally shipped in a milk carton, boils marketing down to its most basic thing. If you don't have it stay home, do something else, go back to school, flip burgers, whatever just don't unveil another also ran mediocre product. The world only has time fo...

from chaosmogony

This was a short read but I liked Godin's perspective on standing out from the crowd. It appeals to my nature as a contrarian and trouble-maker, and I think on some level I've intuitively operated as he suggests. Lots of interesting ideas to think about here.

from pastorjeffmyers

I am growing to love Seth Godin more and more. He's a marketing guru with a widely-read blog. He's written several best-sellers, including a book I reviewed not to long ago, Tribes: We Need You to Lead Us, which I loved. I finally got around to reading his most popular book, Purple Cow. I complet...

from rutherford

The Purple Cow stands out, because it is remarkable. In a field of black and white cows, the purple cow is the one that you would remember - turning to your travel companion and saying, "did you see...?" That's the premise of Seth Godin's book from 2002, a highly enjoyable spin through the act of...