Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

The $2 trillion global advertising and marketing business is undergoing a profound transformation, and Frenemies by Ken Auletta provides an intimate and comprehensive reckoning with this change.

As the industry's most powerful players face existential assault, this book offers a front-row seat to the drama unfolding in the ad world.

With exclusive access to industry insiders, including Sir Martin Sorrell and Irwin Gotlieb, Frenemies reveals the anxiety and competition that define the current landscape.

The book also introduces new players, such as Carolyn Everson, Facebook's head of Sales, offering a glimpse into the future of advertising.

Whether you're an industry insider or simply interested in understanding the forces shaping our world, Frenemies is a must-read for anyone who wants to understand the true nature of the $2 trillion global advertising and marketing business.