Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

The book "Frenemies" by Ken Auletta is a must-read for anyone interested in the $2 trillion global advertising and marketing industry.

This comprehensive and insightful work takes an intimate look at the changes buffeting the industry from the perspective of its most powerful players, providing a detailed account of the seismic shifts underway.

With the rise of data-driven marketing, the old guard is transforming into the Math Men (and women), and the instinctual art of advertising is giving way to science.

The book offers a gripping behind-the-scenes look at the industry's most important players, including the old guard and new powers and power brokers, providing valuable insights into their perspectives.

As the survival of media as we know it depends on the money generated by advertising and marketing, this book is essential reading for anyone interested in the future of the industry.

Don't miss out on this fascinating and timely dive into an industry in tumult - get your copy of "Frenemies" today!