Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

The product is "Frenemies: The Epic Battle for Advertising Supremacy in a World of Disruption" by Ken Auletta.

This book provides an inside look at the $2 trillion global advertising and marketing industry, which touches every corner of our lives and powers almost all media.

The author enters the rooms of the ad world's most important players, including Sir Martin Sorrell, Irwin Gotlieb, and Carolyn Everson, to reveal the existential assault on this industry.

With the rise of new technologies like Oracle and IBM, traditional ad agencies are facing unprecedented challenges.

This book provides a comprehensive and compelling account of the changes buffeting the advertising industry and the players who are driving change.