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    • Predictably Irrational: The Hidden Forces That Shape Our Decisions

    Predictably Irrational: The Hidden Forces That Shape Our Decisions

    By Amazon

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    $ 9.29

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    Price last updated : Jul 12, 2024 1:10 PM

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      Predictably Irrational: The Hidden Forces That Shape Our Decisions

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      Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

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