Pre-Owned Predictably Irrational : The Hidden Forces That Shape Our Decisions (Hardcover) 9780061353239

from donnambr

Any book that seems to predict your behaviour is both intriguing and, let's face it, a bit scary. I started this book with a measure of cynicism - everyone seems to be cashing in on the self-help style book these days. Well, I don't mind eating some humble pie - I was wrong. To start, this isn't ...

from NineLarks

Ariely presents fifteen different ways where humans believe they are acting rationally - but in actuality, environmental factors and other secondary circumstances impact us so much that we behave counter to how logic would predict we should act. Essentially he tells us when we are predictably irr...

from stephaniechase

The strangeness of the human mind, and human emotions, never ceases to amaze. Occasionally it feels as though Ariely is repeating himself, and he never really offers solutions for how to overcome our predictably irrational tendencies (are there any?), but his book makes for reading that is both h...

from Cheryl_in_CC_NV

Despite the fact that most of the experiments described were performed on American college students, there's a lof of universal truth in here. Even if you're able to buy generic aspirin without feeling like the cheaper price indicates less effectiveness, you can learn from Ariely how to make bett...

from datrappert

Interesting and much better researched than Malcolm Gladwell's books, Ariely's story of how irrational most of our decisions are doesn't come across as a surprise, but it is depressing, nevertheless. As he narrates tale after tale of people making irrational decisions, you'll see yourself time an...