Predictably Irrational: The Hidden Forces That Shape Our Decisions, (Hardcover)

from ashergabbay

In the past decade or so Behavioural Economics has become all the rage in both academic circles and among the general public. The financial crisis that started with the bursting of the sub-prime mortgage bubble in the US a couple of years ago has given behavioural economists a major boost. The ba...

from deusvitae

A highly accessible collection and explanation of the author's work in various studies demonstrating that whereas humans are often irrational in their behavior, they prove predictably irrational: they follow patterns which can be perceived. The author does well at demolishing one of the fundament...

from EmreSevinc

Predictably Irrational belongs to the category of books such as Nudge by Thaler and Sunstein, and Bounded rationality: The adaptive toolbox by Gigerenzer. You'll find similar examples in the books by those authors and maybe in more detail so why another book on a similar subject? Maybe it is beca...

from brokenangelkisses

When you make a decision, what influences you? You might expect that your past experiences would have an impact - and they certainly do - but are you sufficiently aware of the other factors influencing your decision-making process? From who orders first in a round of drinks to which which new TV ...

from EmreSevinc

Predictably Irrational belongs to the category of books such as Nudge by Thaler and Sunstein, and Bounded rationality: The adaptive toolbox by Gigerenzer. You'll find similar examples in the books by those authors and maybe in more detail so why another book on a similar subject? Maybe it is beca...