Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – Illustrated, January 20, 2015

What if you could create a market space all your own, uncontested and unrivalaled? With Blue Ocean Strategy, Expanded Edition, you can! This revolutionary guide shows you how to break free from the traditional competitive landscape and make your competition irrelevant.

Written by W.

Chan Kim and Renée Mauborgne, two globally recognized experts in strategy and innovation, this book provides a comprehensive framework for creating uncontested market space. No longer will you be held back by the constraints of the industry or the limitations of your competitors.

With Blue Ocean Strategy, you'll learn how to: • Identify and create uncontested market space • Eliminate competition through innovation and creativity • Build a unique value proposition that sets you apart from the rest • And much more! Don't let your competition get in the way of your success.

Take control of your market space with Blue Ocean Strategy, Expanded Edition.

Order now and start creating your own blue ocean of uncontested market space today!