Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content.

Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame.

A strategy classic.In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W.

Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success.