Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)

from ScentTrail

This book had me for the first part and lost me for the second. The first half of the book explains Blue Ocean Strategies. Go where your competitors aren't sounds impossible. It is not. And being reminded in such a compelling and forceful way was well worth the price of admission. The implementat...

from dvf1976

Starts out criticizing "Built To Last" by saying that companies are not the proper "atom" to evaluate... H-P did well, but didn't even keep up with its market. The proper "atom" to evaluate is initiatives. Initiatives allow you to see how to really prosper. I think I agree with the assessment tha...

from buildingabookshelf

Blue Ocean Strategy really opened my eyes to a new way of looking at strategy. Although each of the companies highlighted in the book were not new information for me, I had never thought about what they've accomplished in terms of a Blue Ocean Strategy. This book takes something that any business...

from ndrewtan

This book for me basically had three parts. The first part on the concept of the strat canvas which I felt was the most useful. This was followed by a second part on the ways to find blue ocean markets - not as useful but still useful. The third part was more of the same - stuff about getting buy...

from brett_in_nyc

While not terribly robust academically, it illustrates a great framework for thinking about innovation and change in business. This is the best read on that subject that I've seen that really shows what I know to be true in practice. Really explains how to use something old like the Michael Porte...